inframe is an outdoor cinema and bar. Unlike conventional cinemas, inframe specializes in introducing audiences to classic movies from around the world.

In the concept, I based the main idea of the visual identification on a simple transformation and symbol of the screen form and film frame to create the logo and main visual structure. The identity creates the possibility of flexible and creative uses in all kinds of designs. The whole idea is supported by the key visual prepared based on perspective view.
Brand Identity
Role: Art Direction - Designer
Year: 2022

Read full showcase of this project here.

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